Article kindly written by Megan Davis.

Psychologists say that there’s only a seven second window to make a first impression. Whether it’s an interview or website design, the way in which you present yourself is certain to impact the outcome. It’s proven that appearance is a huge factor that affects the way other people see you or your business.

There’s nothing worse than hiding who you truly are. It’s important to always demonstrate the best parts of yourself – consequently displaying your full potential. As human beings we constantly live our lives pushing ourselves to impress others, so here’s 5 top tips for making a great first impression.

Know your audience

Knowing your audience will help you to tailor your conversation, campaign or business towards their needs and interests. This will also allow you to know what you need to do in order to make that perfect first impression.

Choose your words wisely

The words you use can hugely impact the way others feel about you. Using positive language can be used to uplift your audience through being clear and simple.


Dress the part

What you wear matters. This might mean dressing up to look neat and clean, or perhaps it’s the way your business looks. Your website is one of the first places people look for information, therefore it needs to be simple, tidy and attractive.

Be authentic

Don’t try to be someone that you’re not. Be honest throughout any conversation or description. There’s nothing worse than hiding your weaknesses. Acknowledge what you may need to improve, and then move on to highlighting the positives.

Make a connection

Making a connection with your audience is essential. Whether it’s an interviewer or a customer, you want to be remembered. This connection will help support a successful business, as people will come back or want you back again.


Stay true to yourself and your business will always prove effective. A little faith in yourself will allow you to go out there and create the best first impression on whoever walks your way.